Artistii plastici – inspiratie in publicitate

Cei din industria advertising-ului sunt mereu in cautarea unor surse excelente de inspiratie, pe care de cele mai multe ori o gasesc in lucrarile sau viata unor artisti plastici celebri. Arta reprezinta o sursă de inspiratie pentru agentiile de publicitate.

Roy Lichtenstein

Volkswagen – From 0 to 100 in 6.9 seconds. The new Golf GTI.
Agentie de publicitate: Grabarz & Partner, Hamburg, Germania. Art Directors: Christoph Stricker, Julia Elbers. Copywriters: Henning Patzner, Timm Weber, David Wegener. Ilustrator: Mick Brownfield.

Andy Warhol, Van Gogh si Da Vinci intr-o singura campanie de publicitate

Skenpoint Printing House: Marylin Monroe, Van Gogh si Mona Lisa
Agentie de publicitate: Newmoment, Macedonia. Creative Director: Dushan Drakalski. Art directors: Nikola Vojnov, Kasper. Ilustrator: Nikola Vojnov. Account: Filip Dimitrov.

Sursele de inspiratie, de la stanga la dreapta, Andy Warhol – Marylin Monroe (1967), Van Gogh – Autoportret (1889), Leonardo Da Vinci – Mona Lisa, lucrare cunoscuta si sub numele Gioconda (1503-1506).

M.C. Escher – Lego si alte branduri

Lego – Create the impossible
Agentie de publicitate: Jung von Matt/Alster, Hamburg, Germania. Creative Directors: Daniel Frericks, Thimoteus Wagner, Götz Ulmer. Art Directors: Damjan Pita, Alexander Muesgens. Copywriter: Mathias Müller. Account Manager: Katharina Schablitzki. 3-D-Modelling: Soul Pix. Campanie publicata in decembrie 2007.

Sursele de inspiratie, de la stanga la dreapta, litografiile lui M.C. Escher: Belvedere 1958, Waterfall 1961, Ascending and Descending 1960.

Scott Kitchen Towels
Agentie de publicitate: JWT, Kuala Lumpur, Malaezia.

Un amestec plastic – Escher, Dali si Takashi Murakami

Delish
Agentie de publicitate: Publicis Helsinki, Finlanda. Creative Director / Copywriter / Art director: Anthony Wolch. Art Director: Buchoy Macasaet. Ilustrator: Ville Savimaa. Additional credit: Jouko Polaranta. Campanie publicata in mai 2009.

Picasso, Escher si Durer intr-o singura campanie de publicitate

Apsara Eraser
Agentie de publicitate: Ogilvy & Mather, Mumbai, India. Executive Creative Director: Piyush Pandey. Creative Director: Zenobia Pithawalla. Art Director / Copywriter: Manoj Kumar Bhagat. Ilustrator: Dilip Khomane. Fotograf: Avdhoot Hembade. Publicat in decembrie 2007.
Sursele de inspiratie, de la stanga la dreapta: Pablo Picasso – Guernica (1937), M.C. Escher – Street in Scanno, Abruzzi (1930), Albrecht Dürer – Adam si Eva (1507).

Un amestec cubist – Georges Braque si Pablo Picasso

Oras Cubista
Agentie de publicitate: Taivas, Helsinki, Finlanda. Copywriter: Marku Haapalehto. Art Director: Nestori Brück. Fotograf: Tuomas Korpi/Fake Graphics. Graphic Designer: Nestori Brück.

Imagini ale unor artisti plastici celebrii

MOYA Vienna – Museum of Young Art
Agentie de publicitate: Publicis, Austria. Creative Director: Bernd Graller. Art Director: Christian Snor. Copywriter: Bernd Graller. Ilustrators: Mallkasten, Christian Snor. Publicat in iunie 2007.
Campania de publicitate consta in cateva imagini care ne duc cu gandul la artisti celebri. De la stanga la dreapta: Warhol, Picasso, Joseph si Hermann.

Picturi celebre

Picta – Art must be ancient, not old
Agentie de publicitate: Picta, Milan, Italy. Art Director: Roberto Ferrario. Copywriters: Chiara Gianferrari, Massimo Del Monaco. Publicat in mai 2009. In primul rand de jos, in stanga este pictura originala “Bacchino” (1593-4) de Caravaggio, iar in dreapta imaginea de advertising. In al doilea rand de jos, in stanga este pictura originala “Femeia cu hermina” (1490) de Leonardo Da Vinci, iar in dreapta imaginea de advertising.