Escher – sursa de inspiratie in publicitate

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Categoria Advertising

Industria de publicitate preia cu multa usurinta ideile reusite ale unor artisti plastici. Uneori doar inspiratie iar alteori plagiat. In cazul de fata Escher. Maurits Cornelis Escher, cunoscut si dupa initialele sale, M.C. Escher (17 iunie 1898 – 27 martie 1972), a fost un artist plastic, gravor si grafician olandez. Lucrarile sale se caracterizeaza prin constructii geometrice si arhitecturale imposibile si explorari de infinit.
Cred ca se poate spune: prea mult Escher in advertising.

Litografia lui Escher din 1953 – Relativity a fost preluata de mai multe ori, uneori identic, alteori doar ca punct de plecare pentru publicitate.

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Casino di Venezia – Enchanting on the outside, exciting within

Agentia de publicitate: Admcom. Executive Creative Director / Creative Director / Art Director / Copywriter: Maurizio Cinti. Art Director: Andrea Ligi. Ilustrator: Giuseppe Di Dio. Copywriter: Massimiliano Pancaldi.

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Volkswagen – 4Motion. Get to the jobs others can’t

Agentia de publicitate: DDB Noua Zeelanda. Executive Creative Director: Toby Talbot. Group Head: Gavin Siakimotu. Head of Art: Mike Davison. Art Director: Damian Galvin. Copywriter: Carlos Savage. Ilustrator: Brian Harrison. Retoucher: Gordon Moir. Group Account Director: Paul Wilson. Senior Account Manager: Joni Rogers.

Aceeasi echipa va realiza inca o imagine pentru Volkswagen bazata pe o alta lucrare a lui Escher, din 1961, si anume Waterfall (vedeti mai jos).

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Audi Quattro

Agentia de publicitate: Almap BBDO Sao Paulo (Brazilia). Copywriter: Dulcidio Caldeira. Art Director: Cesar Finamori. Advertiser Supervisor: Hans-Christian Schwingen / Kai Mickel. Creative Director: Marcello Serpa / Rodrigo De Almeida. Septembrie 2003

Imaginea din stanga reprezinta litografia lui Escher din 1947, Up and Down, iar in dreapta imaginea realizata de firma de publicitate pentru Audi Quattro.

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Audi A6

Imagini realizate pentru firma Audi, in septembrie 2004.

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Volkswagen – 4Motion. Get to the jobs others can’t.

Agentia de publicitate: DDB Noua Zeelanda. Executive Creative Director: Toby Talbot. Group Head: Gavin Siakimotu. Head of Art: Mike Davison. Art Director: Damian Galvin. Copywriter: Carlos Savage. Ilustrator: Brian Harrison. Retoucher: Gordon Moir. Group Account Director: Paul Wilson. Senior Account Manager: Joni Rogers.

Imaginea din stanga reprezinta litografia lui Escher din 1961, Waterfall, iar in dreapta imaginea realizata de firma de publicitate pentru firma Volkswagen.

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Powerade Energy Drink de la Coca-Cola

Agentia de publicitate: McCann-Erickson, Spania. Creators Copywriter: David Moure Art Director: Victor Aguilar Account Supervisor: Advertiser Supervisor: Begora Fafian Creative Director: Jose Alvarez Salas / Nicolas Hollander. August 2003

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Lexus LX470: 4WD

Agentia de publicitate: Saatchi & Saatchi, Sydney, Australia.

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Fiat Ducato – Illusion is not to have space for its load.

Agentia de publicitate: Miami Ad School, São Paulo, Brazilia. Art Director. Copywriter: Caio Tezoto.

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Nissan Tiida – Shift the future.

Agentia de publicitate: Lew Lara\TBWA, Brazilia. Creative Directors: Jaques Lewkowics, André Laurentino, Manir Fadel, Felipe Luchi, Victor Sant´anna, Luciano Lincoln. Art Director: Mozar Gudin. Copywriter: Tomás Correa. Ilustrator: Darcy Vieira. Published: February 2008.

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HSBC Green Insurance – When you realize, it might be too late

Agentia de publicitate: JWT, São Paulo, Brazilia. Creative Directors: Mario D’Andrea, Fabio Miraglia, Roberto Fernandez. Art Director: Silvio Medeiros. Copywriter: Leandro Pinheiro. Ilustrator: Open The Door. Published: December 2009.

Imaginile de advertising pentru HSBC Green Insurance au ca punct de plecare o serie de lucrari ale lui Escher din 1938 (Sky and Water I, Sky and Water II, etc).

The Jakarta Post – Saving the ocean saves you

Agentia de publicitate: Publicis Indonesia. Creative Directors: Randy Rinaldi, Afianto, Roy Sagala. Art Directors: Iswanda Mardio, Dimaz Muktiarto. Copywriters: Achsa Zenada, Diah Wulansari. Ilustrator: Teguh Yuswanto. Fotograf: ClarissaPeddy Photography.

Advertisig inspirat din litografia Ascending and Descending, realizata in 1960 (imaginea din stanga litografia lui Escher, iar in dreapta reclama realizata pentru The Jakarta Post).

escher-ascending-descendingjakarta-post

Inhotim – The longer it takes to see a problem, the less time there is to solve it

Agentia de publicitate: Filadélfia, Belo Horizonte, Brazilia. Creative Director: Dan Zecchinelli. Art Director: João Paz. Copywriter: Leandro Neves. Ilustrator: Aderson Fagundes. Published: June 2009.

Punctul de plecare este reprezentat de o serie de lucrari ale lui Escher, reprezentand simetrii.

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Alte articole din serie

  1. Escher - sursa de inspiratie in publicitate (Acest articol)
  2. Artistii plastici - inspiratie in publicitate
  3. Da Vinci in advertising
  4. Vincent Van Gogh si publicitatea
  5. Andy Warhol - inspiratie in advertising
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